Makeup is my passion - I love what I do and pride myself on achieving excellent results in a relaxed environment.

I understand that every client is different and tailor my services to meet the specific needs of each and every one of my customers. Over the years, I’ve worked on a one-to-one basis with people from all backgrounds to make them look and feel beautiful on their special occasions. I always take skin-type and face-shape into careful consideration to ensure a perfectly executed finish.

I’ve spent the last 12 years working as a freelance makeup. I started my career in the beauty industry at the age of 16 and became a beauty therapist before achieving a Diploma in Image Styling for Performance from the London College of Fashion and a Foundation Degree in Media Makeup from Somerset College of Arts and Technology. I worked for 8 years at MAC cosmetics which taught me how to work on all types of skin tones and types as well as all other features for a perfect finish. 

As a freelance artist, I’ve really enjoyed working with brides and bridal parties to get them photo-ready for their big day. I’ve taught technical skills to new makeup artists by hosting practical workshops, and even worked within the TV and performance industry on celebrities.

My work was published in Kerrang Magazine (April 2016) for Vodun band.
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I have perfected makeup for celebrities to include Rosin Conaty, Annabelle Wallis, Josie Achaval, Betsy and Malika, all for live events. I have worked back stage at the British Independent Film Awards & Capital FM Summertime Ball. I often collaborate with photographers and stylists, and was lucky enough to work alongside the talented photographer Asiko.

In 2017 I worked at London Fashion Week for designer Roksanda AW17/SS18, Craig Green (Men's SS18), Preen SS18 collections. I have filmed with Fosters and Unilad (August 2017).

In 2018 I worked on various music videos for artist such as Bryce Vine and President T. I completed makeup for 'The guilty feminist' Deborah Frances-White for various interviews, for shoe designer, Kat Maconie, for an interview with the times and filmed with match.com.

2019 has seen me work alongside Nike and Unidays, for gaming company Square Enix and various jobs within the Global company. 
I was back at LFW for SS20 with the fantastic american designer Taylor Uchytil.

2020 saw me working within advertising, collaborating with Ella's kitchen for a parenting video and Kano to promote their software. 

2021 highlights include my work being shown on the London Underground aswell as my first TV commercial. 

To book a consultation or make an enquiry, please don’t hesitate to get in touch


Sinéad x

Makeup applied by me for Roksanda AW17 collection for London Fashion Week​​

The Shapes - Til they put me in the ground - Released March 2018 - Makeup and male grooming by Sinead Kelly